The Laguna Property and Lifestyle Magazine is Laguna Real Estate’s most popular marketing tool. The publication is released quarterly summer, autumn, winter and spring to coincide with school holidays and special events. The success of the magazine was a pivotal factor in Laguna being named REIQ Agency of the year in 2005, as well as top five grand finalist for QLD for 2007.
The Laguna Property Portfolio has a large circulation and a distinctly innovative strategic target distribution strategy. This ensures the copies we print go to the right people!
Over 1,000 copies are mailed to Laguna’s extensive database of purchasers. Sales agents also distribute the magazine at all open houses. In addition it is available from all five of Laguna’s high profile offices, distributed to over 50 resorts, many shops, cafes and businesses and promoted on the Laguna website. The estimated readership is over 100,000 people per issue.
Included is a mix of properties for sale, business advertisements, a community component and real estate editorials. The magazine is unique on the Sunshine Coast and boasts an average 87% property clearance rate. A stellar result for Laguna’s clients, a popular advertising medium for coastal businesses and the Company’s most effective marketing tool. The publication has a long shelf life and research shows that it tends to be found sitting on coffee tables in homes and resorts long after its issue date.
Bookings for the highly popular Christmas edition are being taken now. The 12-week shelf life will run through until the Easter school holidays. Given its wide reaching audience and long shelf life, costs are extremely reasonable.
If you are considering placing an advertisement that reaches more people in the region than any other local magazine, make sure you book an ad that works the hardest and longest –advertise your property or business in the Laguna Property and Lifestyle Portfolio. Bookings close in the next few days.
For real estate bookings please contact the Laguna agent of your choice. To advertise you business please contact Giselle Peters 5447 3999
Until next week
Olivier.